Marina Abramović has re-made her 1978 performance piece Work Relation (originally staged with her then-partner Ulay), only this time everyone’s wearing….Adidas trainers. This new iteration of the work is a ‘collaborative project’ with Adidas to celebrate the 2014 FIFA World Cup. With it’s ‘arty’ black and white footage and authoritative artist voice over, the two and a half minute short is meant to celebrate the power of teamwork, but let’s call a spade a spade; it’s basically a big shoe ad. Gross.
Agreed! Ridiculous! Sell out big time! Another hero with feet of clay.,,
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Woeful!
if more people see the art work, and the Ulay gets some money from all those years living in a van . . . and at least Adidas worked with them instead of just stealing the idea.