Ervon Todd has a very entertaining Tumblr account. On it she recently posted the top photo, Mayonnaise Stigmata, that she took in the late 90s. It immediately reminded me of another creamy stigmata oriented shoot by Todd’s pal and former collaborator, Geoffrey Heath – these two used to photograph weddings together, imagine!
Ervon Todd’s show closes at City Gallery Wellington on March 2nd (well, the bit including her 2009 Wall of Man series does anyway), so if you’re in Welly, make sure you check it out if you haven’t done so already. And here’s a short blog post I wrote on the Wall of Man blokes for the City Gallery blog.
Men don’t appear often in Yvonne Todd’s work. The first was Founding CEO (2008), a large, standalone portrait of a silver haired gentleman exuding a powerful sense of paternal authority. A year later, a whole troop appeared – 12 in total – including Family Doctor, who I first encountered at Ivan Anthony’s stand at the 2009 Auckland Art Fair, peering out, hand on chin, in a position of contrived benevolence. Todd fans build up an appetite for certain things – kitschy costumes, buck teeth, bad wigs. Family Doctor was different. He was so ordinary.
Todd had been interested in creating a body of work featuring actual male accountants arranged into a large-scale montage but decided that “the idea and the reality would not necessarily align and I was limiting myself by being too specific”. Instead, she placed an advertisement in her local newspaper The North Shore Times, calling for mature male models between the ages of 65 and 75. Her criteria were simple – they had to be “reasonably well groomed and socially functional”.
We’re all familiar with the visual language of the corporate portrait, featuring confident ‘experts’ with steely gazes and assertive body language, and Todd encouraged her resulting sitters to play the part. She clad them in formal shirts and jackets selected from local op shops and bestowed them with impressive titles like International Sales Director, Company Founder and Agrichemical Spokesman.
In front of the camera, Todd’s male models knew what to do. Retired Urologist squints smugly through his piss tinted glasses, Chief Financial Officer brandishes a fancy pen and Senior Executive smiles so calmly that we almost don’t notice his missing segment of finger. Part board room posturing, part amateur acting roll call, Todd’s blokes enact a strange form of mimicry.
The artist destabilises their authority through artifice. What at first glance appears to be resoundingly familiar slowly unravels as the sitters’ authenticity is called into question. Perhaps this is why I managed to convince myself, after looking at Founding CEO for too long, that his entire face was actually a rubber mask that could be peeled away at the edges, revealing the true subject beneath.
 Email correspondence between the writer and Yvonne Todd, Tuesday the 7th of February 2015.
 Yvonne Todd, ‘Yvonne Todd in Conversation with Serena Bentley’, Wall of Seahorsel, ex. cat., 2011
Merry Christmas and a Happy New Year to you.
LOL wishes you all the best for the festive season.
Seasons Greetings from Leg of Lamb, wishing you all a wonderful break.
Opening at the Centre for Contemporary Photography, 404 George Street, Fitzroy, Melbourne, on Thursday February 9th at 6pm, all welcome! (And yes, Ervon will be present).
The snaps above are action shots from Yvonne Todd’s photography studio taken by her assistant, Evotia. They feature some of the characters from Yvonne’s brand new series Seahorsel that will debut alongside her 2009 series The Wall of Man at the CCP in Melbourne this February.
As some of you know, a very smart little catalogue produced by Yvonne and myself will accompany the show, and we still need your help to make it happen! There are 11 days left to make an online contribution via Pozible, just click on this link. And to those of you that have already donated – our sincere and grateful thanks.
In February 2012 Leg of Lamb is presenting Wall of Seahorsel, an exhibition of new and recent work by Yvonne Todd at the Centre for Contemporary Photography. It’s Yvonne’s first solo show in Melbourne and we’re creating a magnificent 46-page full colour catalogue to mark the occasion. Designed by Area Design, it will feature an in-depth interview with the artist, along with full page images of each of the works in the show. There are two series involved, both reproduced in full. They are: The Wall of Man (2009) and Seahorsel (2011) that has never been seen before.
Of course, this sort of publication doesn’t come cheap. If you are able, please make a donation to the project by visiting our Pozible page here. Any contributions most gratefully received! In return I can offer you some enticing rewards, including the chance to win an Yvonne Todd photograph of your very own. This publication really is going to be a beauty, so please help us make it happen…