Ok here it is…


Jay Z’s ‘performance art film’ for his new single ‘Picasso Baby‘ has now been released. ¬†The footage was gleaned from a 6 hour ‘endurance performance’ by Jay Z at New York’s Pace Gallery that included an audience of celebs, fans and art world heavyweights like George Condo, Lorna Simpson, Lawrence Weiner, Wangechi Mutu, ¬†Andres Serrano¬†and the granddaughter of Picasso himself,¬†Diana Widmaier. ¬†See if you can pick em out in the clip above.

Ok here it is…

Picasso, Baby.

Jay Z faces off with Marina at Pace Gallery
Jay Z faces off with Marina at Pace Gallery

Jay Z‚Äôs taken his art wank¬†to the next level this week with a 6-hour ‚Äėendurance performance‚Äô at Pace Gallery in New York.¬† The rapper performed his new single ‚ÄėPicasso Baby‚Äô over and over to an audience filled with fans and art-world heavyweights alike.¬† Attendants included¬†Girls¬†producer Judd Apatow, art critic Jerry Saltz (who had this to say about the performance) and artists including Marilyn Minter, Laurie Simmons, Marina Abramovic and Laurence Weiner.¬† According to crowd member and artist Adam Pendleton however ‚ÄúIt was a little unclear when Lawrence Weiner came out if Jay-Z had any idea who he was.‚Ä̬† Awkward.

Footage gleaned from the performance will eventually be edited into a music video to accompany the single.¬† While photographs and tweets were allegedly not permitted within the space, this hasn‚Äôt stopped them cropping up all over social media and Gothamist¬†has some good snippets of pirated footage.¬† The whole thing‚Äôs created quite a buzz, but LOL wonders if the result is anything more than a cleverly crafted situation where name dropping artists becomes another hollow signifier of status…

Picasso, Baby.

Burke leaves Power Plant

Greg Burke (with collector Norah Stone)

Former Govett-Brewster Director Greg Burke is leaving The Power Plant.  During his six year stint as Director of the Toronto institution, Burke increased visitor attendance numbers by 250% and commissioned major works by Pae White, Simon Starling and Lawrence Weiner, among others.  He stands down at the end of May.

Burke leaves Power Plant