Gabriel Orozco’s collaboration with luxury brand tequila, Casa Dragones

Mexican artist Gabriel Orozco is the subject of a mid career retrospective that in 2011 made stopovers at MoMA, the Tate and the Pompidou and he’s chosen to mark the occasion with… 400 commemorative bottles of tequila.  Orozco has lent his  famous checkerboard skull motif (from his 1997 work ‘Black Kites’) to limited edition bottles of Casa Dragones, the tour’s official beverage.  Available just in time for the holidays, the Orozco-branded luxury tequila is selling for US$1,850 a pop.

Richard Prince photographed by Terry Richardson necking a Lemon Fizz

If that’s a little out of your price range, you can always crack open a Lemon Fizz, the American soft drink featuring (rather revolting) new branding by Richard Prince.  The artist is a big fan of the AriZona product, stating: “My latest work has embodied the use of tangible items, such as cans, to create installations. As a fan of AriZona’s Arnold Palmer line, it felt natural to collaborate. The outcome is Lemon Fizz, which is a fantastic beverage and one that I can employ in my own craft.”  Lemon Fizz will be launched at this year’s Art Basel Miami.  Classy.


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