Christo & Jeanne-Claude vs. AT&T

Christo and Jeanne-Claude, detail of 'Valley Curtain, Rifle, Colorado', 1970-72

American mobile phone company AT&T’s recent advertisment (below) copies the work of American artists Christo and the late Jeanne-Claude so overtly that they’ve had to include a disclaimer at the end of their commercial.  Surely the BBDO advertising ‘creatives’ behind the ad should offer them a cut of their fee too.

Christo & Jeanne-Claude vs. AT&T

2 thoughts on “Christo & Jeanne-Claude vs. AT&T

  1. LDMartin1959 says:

    I never thought you could copyright the use of a blanket. The two pieces look nothing alike to me–other than the fact that they both use blankets and they hang them. Big deal. Much ado about nothing.

    And it’s possible the disclaimer was required by the company’s attorneys. It certianly isn’t uncommon for people who imagined themselves the victims of some imagined wrong to file frivolous claims of copyright violation against financially well-off people/businesses who often choose to save money by paying off a claim to avoid a spending more money in defending themselves against a lawsuit. They may have simply belived that they would be even farther ahead by making the disclaimer up front rather than waiting for the complaints to be made.

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