Jeff Koons' design concept for BMW
First it was Dakis Joannou’s yacht, now Jeff Koons is having a go at a racing car. The artist is decorating BMW’s next ‘art car’ for the Grand Prix at Le Mans this June. It’s the 17th in a series that began in 1975 with a paint-job by Alexander Calder.
Conceived after driving past Christmas lights at speed, Koons claims his design expresses “the aesthetics of winning”. The artist will sign the vehicle during a ceremony at the Pompidou Centre, Paris on June 1.
